Seoul, a vibrant city where tradition meets modern luxury, offers some of the most affluent neighborhoods in Asia. Whether you’re an expat, investor, or a high-end lifestyle seeker, choosing the right area is key to living well in the Korean capital. affluent neighborhoods in Seoul.

Hannam-dong & Itaewon (Itaewon-ro 27-gil & 55-gil, Yongsan-gu)


Hannam-dong and Itaewon are known for their international vibe, favored by foreign diplomats and corporate elites. These areas combine global culture with luxury housing options.
- High ratio of foreign residents
- Luxury villas, remodeled single-family homes, and townhouses
- Notable Residences: Nine One Hannam, The Hill
- Example Address: 33, Itaewon-ro 27-gil, Yongsan-gu, Seoul
Namseoul Park Hill, Seopangyo (Unjung-ro, Bundang-gu, Seongnam-si)


Namseoul Park Hill is a premium low-density townhouse complex located in Unjung-dong, near the western edge of Bundang, also referred to as Seopangyo. This affluent neighborhood blends luxury with nature, offering peaceful living close to Seoul’s major districts.
- Exclusive gated community of luxury townhouses
- Surrounded by greenbelt zones and natural walking trails
- Fast access to Pangyo Tech Valley and Gangnam via Seoul Ring Expressway
- Example Address: 36, Unjung-ro, Bundang-gu, Seongnam-si, Gyeonggi-do
Samsung-dong (Bongeunsa-ro 75-gil area, Gangnam-gu)


Samsung-dong is a rare low-rise luxury district in the heart of Gangnam, home to senior executives and embassy personnel. The area’s redevelopment potential adds to its long-term value.
- High-end detached houses and villas
- Close to COEX, Tancheon stream, and major business districts
- Future redevelopment opportunities
- Example Address: Near 20, Bongeunsa-ro 75-gil, Gangnam-gu, Seoul
Pyeongchang-dong & Seongbuk-dong (Near Palgakjeong-ro, Jongno-gu)


Located along Bukhansan Mountain, these prestigious neighborhoods offer privacy, nature, and artistic heritage. Home to artists, politicians, and business leaders, the area is serene yet central.
- Spacious homes with private gardens
- Low-density villas and single-family houses
- Prestigious and historic ambiance
- Example Address: Near 215, Palgakjeong-ro, Jongno-gu, Seoul
Seorae Village (Banpo-dong & Bangbae-dong, Seocho-gu)


Seorae Village is Seoul’s “French Village,” a refined and peaceful area favored by French nationals, expat families, and affluent locals. It offers modern housing and a strong sense of community.
- Luxury villas, low-rise apartments, and new high-rises
- Home to the French School of Seoul and French residents
- Ongoing redevelopment in Banpo & Bangbae
- Example Address: 31, Seorae-ro, Seocho-gu, Seoul
Seoul’s affluent neighborhoods each offer a distinct lifestyle—from vibrant international districts to peaceful, nature-rich enclaves. Whether you value convenience, privacy, or global flair, there’s a luxurious place in Seoul waiting for you to call home.
