Where to Live in Seoul: Exploring the Most Affluent Neighborhoods

Seoul, a vibrant city where tradition meets modern luxury, offers some of the most affluent neighborhoods in Asia. Whether you’re an expat, investor, or a high-end lifestyle seeker, choosing the right area is key to living well in the Korean capital. affluent neighborhoods in Seoul.

Hannam-dong & Itaewon (Itaewon-ro 27-gil & 55-gil, Yongsan-gu)

Hannam-dong and Itaewon are known for their international vibe, favored by foreign diplomats and corporate elites. These areas combine global culture with luxury housing options.

  • High ratio of foreign residents
  • Luxury villas, remodeled single-family homes, and townhouses
  • Notable Residences: Nine One Hannam, The Hill
  • Example Address: 33, Itaewon-ro 27-gil, Yongsan-gu, Seoul

Namseoul Park Hill, Seopangyo (Unjung-ro, Bundang-gu, Seongnam-si)

Namseoul Park Hill is a premium low-density townhouse complex located in Unjung-dong, near the western edge of Bundang, also referred to as Seopangyo. This affluent neighborhood blends luxury with nature, offering peaceful living close to Seoul’s major districts.

  • Exclusive gated community of luxury townhouses
  • Surrounded by greenbelt zones and natural walking trails
  • Fast access to Pangyo Tech Valley and Gangnam via Seoul Ring Expressway
  • Example Address: 36, Unjung-ro, Bundang-gu, Seongnam-si, Gyeonggi-do

Samsung-dong (Bongeunsa-ro 75-gil area, Gangnam-gu)

Samsung-dong is a rare low-rise luxury district in the heart of Gangnam, home to senior executives and embassy personnel. The area’s redevelopment potential adds to its long-term value.

  • High-end detached houses and villas
  • Close to COEX, Tancheon stream, and major business districts
  • Future redevelopment opportunities
  • Example Address: Near 20, Bongeunsa-ro 75-gil, Gangnam-gu, Seoul

Pyeongchang-dong & Seongbuk-dong (Near Palgakjeong-ro, Jongno-gu)

Located along Bukhansan Mountain, these prestigious neighborhoods offer privacy, nature, and artistic heritage. Home to artists, politicians, and business leaders, the area is serene yet central.

  • Spacious homes with private gardens
  • Low-density villas and single-family houses
  • Prestigious and historic ambiance
  • Example Address: Near 215, Palgakjeong-ro, Jongno-gu, Seoul

Seorae Village (Banpo-dong & Bangbae-dong, Seocho-gu)

Seorae Village is Seoul’s “French Village,” a refined and peaceful area favored by French nationals, expat families, and affluent locals. It offers modern housing and a strong sense of community.

  • Luxury villas, low-rise apartments, and new high-rises
  • Home to the French School of Seoul and French residents
  • Ongoing redevelopment in Banpo & Bangbae
  • Example Address: 31, Seorae-ro, Seocho-gu, Seoul

Seoul’s affluent neighborhoods each offer a distinct lifestyle—from vibrant international districts to peaceful, nature-rich enclaves. Whether you value convenience, privacy, or global flair, there’s a luxurious place in Seoul waiting for you to call home.

affluent neighborhoods in Seoul

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